About the Competition Stallion Guide -
In print & online in 2020 - the 8th Edition

Introduction -

Competition Stallions is managed by HorseIT Ltd, an established online and marketing equestrian business in the UK since 1999. HorseIT runs the online equestrian portal www.HorseIT.com & the online equestrian directory, www.Equibusiness.com HorseIT printed the equestrian directory, Equibusiness.com in an A5 publication which sold over 12,000 copies. Jane Skepper, the Director of HorseIT, is also a published author of ‘Your Mare’s First Foal’, a qualified AI Technician and runs the Heritage Coast Stud standing stallions at stud and operating a DEFRA EU Approved Stallion AI Training & Collection Facility in East Anglia.

‘Having bred flat race horses since 1976, where the TB Industry is well supplied with Stallion Guides. When we diverted the stud into breeding endurance and competition horses in 1989, we were amazed that there was no comprehensive Stallion Guide to inform mare owners of what stallions were available.

Now, with the common use of AI, there is even more of an importance to have a fully inclusive Stallion Guide offering stallions throughout Europe the chance to receive mares.’

Where is it seen & distributed -

With 4,500 copies printed, the Competition Stallion Guide is a quality publication that as well as being available online, was distributed at all major breeding events throughout 2019 including:-

The Stallion showcase, British Horse Foundation Awards Dinner, British Stallion Event, BEF Futurity Events throughout the UK, All Major Competition Horse Sales, Other Breeding and high profile events along with vets practices. The 2020 Edition will be distributed at the same locations and some new ones including Stallion Parades at the major events.


What our advertisers say -  

"As the owner of only one stallion the Competition Stallions Guide has proved invaluable to me. The Guide enables me to promote Britannia's Mail alongside horses from professional breeding yards, and its straightforward format means our clients can easily find and compare suitable stallions. Britannia's Mail has had a successful 2019 breeding season and I can attribute this in part to our presence in the guide." - Lucinda Fredericks

“With our serious portfolio of our own Woodlander & client Stallions, the Competition Stallion Guide is always the firs component of our promotional activity...simply unmissable" - Lynne Crowden


More Information on the Competition Stallions 2020 Guide -  

The Competition Stallions Guide provides high quality information on particular breeding information alongside detailed stallion information to enable mare owners to see what stallions are available at stud and be able to make a considered decision as to which stallions they want to follow up to compliment their mares.

It was decided early on that all Stallions listed should be either formally Graded or be Approved either by their own competition record or that of their progeny. It is important to note that Competition Stallions is not a Stud Book. So we have relied upon Stallion owners providing correct information. We hope to develop further relationships with the various Grading Studbooks as the years progress to be sure to include all Graded or Approved Stallions in some form or another. All Stallions have an indication as to which discipline their owners deem them most suited.

So if you are looking for a Dressage stallion, Endurance stallion, Eventing stallion, Showjumping stallion or Sports Pony Stallion they are easy to identify.


Previous Issues -

The Competition Stallions Guide was first printed in 2012. Since then we have continued with our user friendly standardized format and distinctive colourscheme, other than the first and 2017 Golden Issue, to celebrate Big Star's Olympic showjumping win.